ZERO SR/F Shoot
Automotive journalist Doran Dal Pra and I go back a ways at this point. We met in 2012 or 13 when we were both working for the ill-fated MedianMag magazine. When I needed a driver for my F40 shoot a few years ago I called Doran and we made Ferrari magic on the tarmac of Laconia Airport. So, when Doran called asking if I’d like to do the photos for the motorcycle review he was currently working on I was of course all in.
We took the bike to my buddy Rick’s place, the aptly named Horsepower Farm in Deerfield, NH. Rick raises goats and chickens on his pristine lakeside property. He also builds badass hot rods and fabricates beautiful metal art. Horsepower Farm also provided the perfect backdrop to place the all-electric ZERO SR/F.
At the time of the shoot, Doran didn’t know where the review and accompanying photos would be published. He’d been in contact with a couple of motorcycle magazines and, although there were some promising prospects, he hadn’t been able to line up anything definitive. As is so often the case with Doran, though, hard work and determination paid off. On September 16 the full write-up was published on Jalopnik, which, if you are not familiar, is an outlet with a readership in the hundreds of thousands. It probably couldn’t have worked out better. It’s always cool to see my photos published. It doesn’t matter if it’s online or ink and paper, the feelings of accomplishment are the same.
Below is a gallery of some of the images we created that day and you should definitely check out Doran’s full review of the ZERO SR/F on Jalopnik! You will not be disappointed.